Ariana is the second most liked commercial, Belana is no longer among the most irritating
date: 09.11.2000
Although in July beers are still the most strongly represented group of products in the list of the most remembered commercials, Coca Cola takes the first place with a score of 13.8 %. Kamenitsa, Zagorka and Ariana come right after it. Ariana is now steadily positioned in the same group as Kamenitsa and Zagorka in terms of the remembrance rate of its commercial. In contrast, Astika has dropped back a little in the past few months and occupies the seventh place in July. The Pleven beer commercial keeps its position from the previous month, while Amstel drops out of the chart.
The Mobiltel commercial makes remarkable progress in July's chart. In fact, this is the only trade mark which has climbed up considerably this month. This could be a result of the intensive advertising campaign /especially in the press/ as well as the rapidly increasing number of customers of the mobile phone operator.
In general, the rest of the brands in the chart keep their positions from June and there are no other significant changes. Five new brands enter the chart this month - Shell, Pantene, Safeguard soap, Dero washing powder, and Danone. Svoge, Lenor, Jack Daniels, LG and Orbit drop out of the chart.
The Coca Cola commercials continue to be most liked by the audience. For the first time in July, however, the second place is occupied by Ariana, which made a bad impression when it originally appeared on the market. After a series of different commercials, it has finally gained good reputation among the consumers. There are only two new brands among the ten most liked commercials - Nivea and Ariel. Amstel and Rexona drop out.
Significant changes are taking place in the third chart - that of the most irritating commercials. For the first time, Belana not only does not occupy the first position, but drops out altogether. The new leader in this chart is the Tide washing powder commercial, which used to follow Belana closely in the past months. There are five new brands in the chart of the commercials having made the worst impression on the audience - Mura, Head and Shoulders, Ariel, Orbit and Shell.
