Research solutions
Alpha Research offers a rich variety of services and specific research solutions aiming to assist the clients in the identification of the best strategic and management decisions in the field of marketing, public policies and the social sphere.
Alpha Research offers its clients the following range of services:
- Ad-hoc tailored surveys
- Periodical topic-specific surveys that track trends in the development of various markets and public attitudes
- Qualitative research: group discussions and in-depth interviews
- Quantitative research
- Desk research
- Content Analysis
In order to achieve optimum results for its clients, Alpha Research applies the following research solutions:
- Advertising Research
- Brand Research
- Concept Testing
- Consumer Research
- Customer Satisfaction Research
- Image Studies
- Mystery Shopping
- Omnibus
- Product Testing
- Segmentation Research
- Usage and Attitudes Research
- Business-to-business Research
- Exit polls
- Electoral Estimation
