Media Audience share is calculated on the basis of 2 main indicators: media preference and the time it was listened to. It is formed on the number of people, who indicated they listen to the respective Radio station (regular audience) or occasionally (mobile audience).
Sample Characteristics /Country Sample/: Representative for the country adult population. Sample size - 1000 people. Quota sample based on the following criteria - age, gender, educational status and type of the inhabitant settlement.
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