Radio Audience, July 2001
date: 27.08.2001
Sample Characteristics /Country Sample/: Representative for the country adult population. Sample size - 1000 people. Quota sample based on the following criteria - age, gender, educational status and type of the inhabitant settlement.
Sample Characteristics /Sofia Sample/: Representative for Sofia 14+ population. Sample size 900 people. Quota sample based on the following criteria: age, gender, and educational status.
General Audience: Media Audience share is calculated on the basis of 2 main indicators: media preference and the time it was watched. It is formed on the number of people, indicated they prefer or watch the respective TV/Radio.
