Radio Audience, April 2005
date: 25.05.2005
Sample Characteristics /Country Sample/: Representative for the country adult population. Sample size - 1000 people. Quota sample based on the following criteria - age, gender, educational status and type of the inhabitant settlement.
Sample Characteristics /Sofia Sample/: Representative for Sofia 14+ population. Sample size 900 people. Quota sample based on the following criteria: age, gender, and educational status.
General Audience: Media Audience share is calculated on the basis of 2 main indicators: media preference and the time it was listened. It is formed on the number of people, indicated they listen in the the respective Radio regularly (regular audience) or occasionally (mobile audience).
