Print Media Audience share is calculated on the basis of 2 main indicators: print media preference and the time it was read. It is formed on the number of people, who indicated they read the respective publication regularly (regular audience) or occasionally (mobile audience).
Sample Characteristics /Country Sample/: Representative for the country adult population. Sample size - 1000 people. Quota sample based on the following criteria - age, gender, educational status and type of the inhabitant settlement.
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