PPC marketing, like any other form of internet marketing, is susceptible to change. That is because consumer behavior continually evolves and switches directions. You have already started seeing some significant changes with automationThese are different ways automation is bound to change the outlook of PPC in the coming years.
Improve Ad Relevance
If you have sat down and written ads for your campaigns on Google Ads, Twitter, Facebook, or any other PPC platform, then you understand the pain. It requires a lot of effort and time to fit paragraphs of value in a few hundreds of characters. Other than being tiresome, it is tedious. The truth is that trying to write ads that people enjoy reading to click the landing page is quite hard. Also, writing them at scale is quite brutal. Thankfully, machine learning and automation are set to offer relief in the coming years.
One of the automation tools available on Google Ads is Ad Strength Tool. This tool uses machine learning to understand your keywords, audience, and intent to help come up with more targeted ads.
Making it Easy to Run PPC Ads
If you have not been following the greatest and latest Google news, then you might have missed a lot of developments and updates in Ads Express. With this tool, advertisers require minimal effort to launch impressive campaigns that generate a considerable return on investment. That is a compelling value proposition for the small businesses that are strapped for time and cash.
Google has rebranded Ad Express as Smart Campaigns, and it is now integrated into Google Ads. This offers advertisers direct access and opens opportunities for more usability. With this tool, you only need a few minutes to create powerful campaigns. For instance, you only need to type a few words about what your business sells or does, and Google will develop various variations of high-quality ad copy that showcases different audiences.
The new automation features offer a lot of benefits to small businesses. For instance, setting up your account takes a few minutes, and Google will handle the bulk of the work, literally everything bidding to keyword selection. Also, with the new automated features, it means that you will only pay for results. That will not cost you any extra money. That is a selling point when you compare it with hiring expensive PPC agencies.