If your church does have a website, but the website is not doing much to help with its growth, then something must be wrong. The problem might be as simple as ineffective search engine optimization. SEO plays a significant part in helping your website rank high on search results, which makes it easier for people to find the site when they use a search engine. Simply improving the search engine optimization can lead to more traffic to your church’s website and consequently, more visitors to your church. Below are a few things that you should consider doing to improve your SEO.
Focus On Local
The search engine optimization for a church should be a lot more than just marketing its website. Doing so will help to increase the ranking of the church’s website on localized search results. To that end, you should use the same contact details and address on all the marketing channels, claim local business listings, and include the denomination and state in the image tags and meta descriptions.
Write Relevant Content
To rank high on search results of search engines, the content on your website should be of high quality and relevant to the site. The content should be written in such a way that they are informative to the reader. Relevant and useful content will also help to keep the visitors on the site much longer, which contributes to ranking. It will also increase the chances of people sharing the content.
Use Keywords Strategically
Keywords do play a significant role in determining the ranking of a website. To make the most out of keywords, however, they should be used quite strategically. They should be placed naturally within the content and used just the right number of times. It is also crucial that you choose the right keywords or keyword phrases to focus on.
Make Good Use of Social Media
Social media is a significant part of search engine optimization, especially when it comes to local SEO. This is because it contributes majorly to traffic size and backlinks. It helps to create an audience that is dedicated, which will engage with the website. Social media is not a direct ranking factor, but it can work hand in hand with other SEO efforts to create a powerful combination that will bring more visitors to your church.